This is where you want to allocate your content promotion budget, rather than having a pre-determined amount of spend per channel that runs its course regardless of how well each item performs. Syndicate and use paid promotion to reach targeted audiences outside of your existing network. Syndication takes content you've already published on your site and republishes it elsewhere, exposing you to another publication's audience. You may be able to find organic syndication opportunities, and there are plenty of paid syndication services like Outbrain,
Taboola, or Zemanta. If you're considering large-scale syndication, first read Danny Sullivan's caveat about using links in syndicated articles to stay on Google's good side. Don't forget the email! Your consumers want to hear from you. In fact, 86% want to receive jewelry retouching service emails at least once a month from companies they do business with, according to a MarketingSherpa survey found in 2015. Make your call to action (CTA) to click through and read the content clearly. Avoid placing competing CTAs in your email and resist the urge to try to sell in every communication.
Your content is designed to help them take the next logical step. T - Tangible business results are derived from SMART content KPIs like social interactions and site visits give you a good idea of how your content is performing in search and social media, but you need tangible business results to prove value. Make content profitable with CTAs that drive performance. What action would you like readers to take? Which of your site's converting pages is currently converting the best and generating the highest quality leads? This information will help guide your