Pay close attention to queries when they arise. If you've actively decided not to view brazil phone number list crisis-related queries, add those negatives right away! Exclude all crisis-related pages from your dsa campaigns as a failsafe, and your campaigns should still work fine. Last but certainly not least - volatility alerts had no hesitation in recommending “pops and drops” alerts. They are essential at all brazil phone number list times for all accounts to ensure that we deal with performance fluctuations quickly without staring at the computer all day and night.
In an era of crisis, things are moving fast. Waiting until tomorrow is brazil phone number list no longer an option. Instead, think about the metrics you care about where you need an alert. Make swings something you really brazil phone number list care about (eg swing four times per hour) and consider running your scripts more frequently. We are in the midst of a crisis today. For us humans, these are unprecedented times. For machines.
These are periods of extreme volatility. These are unprecedented brazil phone number list times, just like the last unprecedented time. Review what happened on your last roller coaster ride. Evaluate the performance of your automation and adjust it for the current period and beyond. Remember that the time of crisis is a time to cement your brand voice, a time to speak 1:1 to your customers. It's a brazil phone number list tough time to be a marketer, but that doesn't mean you should stop being one.